There are so many dos and don’ts when it comes to crafting the perfect sales page!
For those who are just starting out, a sales page hosts all of the important information about your program or course, with the end goal being to convert your readers into paying clients: A page that sells.
If you don’t have a website, you at least need a sales page to send your cold and warm leads to. Give them more information about what you’re selling, show them how you can help solve their problem and show them how you’ve helped others do the same.
These pages are usually longer and with more copy, because you have to take the reader through so many points before your pitch.
A good rule of thumb: the higher the investment, the longer the sales page. But why Answer: because you have to show them why they should invest in your product or service.
Without overwhelming you, here are a few key pointers that every sales page should and shouldn’t do.
✔️ DO keep it simple, clean, and to-the-point. Less is more.
✔️ DO make sure all CTA buttons should have one goal and lead the reader to the same place: to get the reader to buy
✔️ DO keep it easy to read: be careful with script and light colored fonts. Always use a darker color for your fonts.
✔️ DO guide the reader through the page and tell them why this is for them and how it will solve their problem. Be sure to provide PROOF.
✔️ DO make sure your copy is top-notch! While the design catches the attention, the copy is what converts them into a paying client!
❌ DON'T have too many distractions across the page
❌ DON'T take the reader off the page to another page
❌ DON'T have text that is too small or too light to read
❌ DON'T have a short page or create a page without enough information
❌ DON'T rely on one specific layout or design. THERE IS NO real strategy to layout, copy, or design!