What's the Difference Between Branding and Marketing?

Branding and marketing... you need both to run a successful business, but what's the difference?
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Branding is the WHY

"A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another."

- Seth Godin

Marketing is the HOW

Marketing is the process of developing, promoting, and distributing products or services to satisfy customers' needs and wants.

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Branding without marketing = a killer brand that no one knows about.⁣
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Marketing without branding = constantly selling with a low ROI.⁣

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