Branding and marketing... you need both to run a successful business, but what's the difference?
Branding is the WHY
"A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another."
- Seth Godin
Marketing is the HOW
Marketing is the process of developing, promoting, and distributing products or services to satisfy customers' needs and wants.
Branding without marketing = a killer brand that no one knows about.
Marketing without branding = constantly selling with a low ROI.
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